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ABOUT US
The BitterSweet bracelet was designed to integrate your always needed hair tie elastic with stylish jewelry. The perfect solution to dressing up the ugly hair tie on your wrist!
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OUR STORY
The bracelet started as a present created by my husband. The ever-observant engineer that he is, noticed my habit (a basic necessity!) of wearing an elastic band around my wrist so that I could tie my hair back at work. The problem was the elastic band was an eye sore and it left a dent around my wrist. My husband decided to solve the problem, and did it with style! He created a bracelet that eliminates the pressure from the elastic around the wrist and makes the hair tie look like a stylish bracelet by creating a channel that holds the hair tie in place. The idea was so simple, but so unique that he currently has a US patent pending for the design!
When my husband surprised me with the bracelet he had it engraved with my name (Shireen Maria) in my mother's native language, Persian. However my Icelandic husband did not realize that Persian is written from right to left (not left to right like English), so the engraving read "Maria Shireen." When translated to English "Maria Shireen" means "Bitter Sweet" which is where the name of the bracelet was born :)
The BitterSweet bracelet was created to solve the common beauty etiquette dilemma, avoid getting the painful elastic band indention, and ensure your necessary hair accessory remains easily reachable. The bracelet has not left my wrist since I received it, because I have a functional need for it! We have developed the product for purchase so that you too can wear your elastic with ease and style!
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